What is Hail maroon and Gold?

Hail Maroon and Gold is devoted to driving revenue for the student-athletes and positioning Bethune-Cookman Athletics to have great success in the next chapter of college athletics. Through Hail Maroon and Gold, the most passionate fans and businesses can engage with BCU Athletics and its student-athletes like never before and ensure our winning ways for years to come. By becoming a member and/or and partnering with Hail Maroon and Gold to grow your business, you are contributing to the long-term success of BCU Athletics.
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Frequently asked questions

CAN I MAKE A ONE-TIME-CONTRIBUTION VIA PAPER CHECK?
Yes, individuals and businesses can make a one-time contribution by paper check. To make a contribution by check, follow the steps below: 1. Make Checks Payable to: Student Athlete Empowerment 2: Mailing Address: Student Athlete Empowerment 1201 W Peachtree St NW Ste 2625 Attention: #121124 Atlanta, Georgia 30309-3499 3. Send Email: After mailing a check, send an email to: AR@studentathletenil.com listing your Name, Hail Maroon and Gold, and the Sport where the money is to go.
CAN I MAKE A ONE-TIME CONTRIBUTION VIA ACH?
Yes, individuals and businesses can make a one-time contribution by ACH/Wire. If you'd like to send an ACH/Wire, please contact: AR@studentathletenil.com
ARE CONTRIBUTIONS TAX DEDUCTIBLE?
Hail Maroon and Gold is not a 501c3 tax exempt entity. As such, contributions to Hail Maroon and Gold are not tax deductible as a charitable donation. A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, go to the Contact page. Under these circumstances a business may be able to deduct these payments and/or payments for a membership to Hail Maroon and Gold as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction. Nothing in this communication is intended to constitute legal or tax advice.
HOW CAN I PAUSE, CANCEL, OR CHANGE MY CONTRIBUTION?
Logon to your account and then go to the Account page for instructions.
ARE THERE ANY LIMITATIONS ON NIL DEALS?
Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against BCU values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Blue and Gold Legacy seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.
IS HAIL MAROON AND GOLD AFFILIATED WITH THE BCU?
No, Hail Maroon and Gold is not affiliated with BCU in any way. It is a third party created to work with BCU student-athletes.
WHAT HAPPENS IF AN ATHLETE TRANSFERS OR LEAVES BCU?
While the NCAA does not allow NIL agreements to be predicated on a student-athlete’s continued enrollment at BCU, our agreements are limited in time and scope to provide protection for contributor funds in situations where a student-athlete transfers.
CAN I REQUEST OPPORTUNITIES TO ENGAGE WITH CERTAIN ATHLETES?
Yes – businesses and individuals can request specific NIL deals with athletes. Got to the Contact page to get started.
WHAT TYPES OF NIL OPPORTUNITIES DOES HAIL MAROON AND GOLD HELP ACTIVATE?
Hail Maroon and Gold offers BCU student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, and many more!
ARE CONTRACTS WITH STUDENT-ATHLETES EXCLUSIVE?
No, contracts are not exclusive. We want all student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.
ARE ALL STUDENT-ATHLETE OPPORTUNITIES THE SAME?
No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Hail Maroon and Gold seeks to provide equal opportunities for both male and female student-athletes.
WHAT IF I’M INTERESTED IN GIVING A LARGER CONTRIBUTION?
Individuals and businesses interested in giving larger contributions can do so via the “one-time contribution" link on the membership page. Contributions can be specified for specific sports, programs and activations.
CAN I SELECT WHAT SPORT MY CONTRIBUTIONS SUPPORT?
Yes, anyone who is a member of Hail Maroon and Gold can denote what sport and their respective student-athletes contributions will be earmarked for. Supporters can also contact us directly to set up activations with their favorite student-athlete(s).